It was way back in mid-December when THE BRUNETTES first brought you information about H&M’s upcoming collaboration with Brick Lane Bikes; the new 11-piece capsule collection, made from sustainable fabrics, combines fashion with function.
The H&M for Brick Lane Bikes
collection was designed to offer cyclists clothing that not only makes biking
easier and more comfortable, but that is also fashionable enough to wear
throughout the rest of a rider’s day.
Special features like straps on
trousers that can hold a bike lock, key rings, shoulder straps on jackets that
allow cyclists to take them off while riding without loosing their coat, and
breathable materials that are engineered for freedom of movement are just some
of the incredible reasons why riders everywhere will be lining up to get a
piece of this affordable collection.
So with just a little less than
month until the line hits stores, here’s a sneak peek of the entire H&M for Brick Lane Bikes collection and campaign imagery before it debuts in select
stores on March 7th.
Authored by John Ibbitson
Images from H&M
My brother is a big fan of H&M. I will absolutely share this post with him. I was just wandering on the internet looking for some good and comfortable leggings when I came across this. It’s good how shopping has become so easy because of internet.
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